A New Zealand Generative Engine Optimisation (GEO) agency
Search moved into AI. People ask ChatGPT, Gemini and Google's AI for a name — and act on the one or two they're given. We make sure your business is the one that gets named, trusted and cited.
ChatGPT
Claude
Gemini
Grok
Perplexity
Google AI
Meta AI
YouTube
LinkedIn
Meta
ChatGPT
Claude
Gemini
Grok
Perplexity
Google AI
Meta AI
YouTube
LinkedIn
Meta
The buyer journey used to start with a list of links. Now it starts with one question and ends with one or two names. If you're not a name, you never enter the conversation.
When a buyer asks ChatGPT, Google's AI Mode, Gemini, Perplexity or Copilot for a recommendation, the assistant doesn't hand back ten links to sort through — it names one or two businesses and explains why. Generative Engine Optimisation (GEO) is the work of making sure your business is one the assistant can read, trust and name.
It's a different job from SEO, not a rebrand of it. SEO competes for a position in a ranked list of links; GEO competes for inclusion in a generated answer. A site can sit near the top of Google and still never be named by an assistant, because the assistant isn't ranking pages — it's choosing sources it can parse, verify and quote. That's why being "good at SEO" doesn't automatically make you visible to AI, and why the businesses winning AI answers aren't always the ones winning the old search results.
GEO builds on sound SEO foundations rather than replacing them. The difference is what it optimises for: clean structure a model can read, facts a model can verify, and the off-site signals a model treats as trust. Get those right and you stop being invisible to the tools your buyers now ask first.
Start free. Go further only when it's worth it. Each step earns the next.
A snapshot of how readable and visible your site is to AI — a score and a pass/fail on every section.
FreeWe test the real buyer questions across the assistants and show where you appear, where you don't, and who's named instead.
One-off, quotedNew build, or optimise your existing site: structured facts, area-specific answer pages, and the off-site signals AI reads.
From NZ$2,500AI rewards fresh content. We keep producing and monitoring so your position holds as the rules change.
From NZ$1,999/mo · cancel anytimeNew — ChatGPT Ads. We create and manage campaigns inside ChatGPT's ad surface: another way buyers meet you in the assistant.Every site we build or optimise is scored and fixed against the same six pillars — the signals that decide whether an assistant can use you as an answer at all.
AI crawlers can actually fetch your pages. Many sites quietly block them at the edge or bury content behind scripts, and an assistant can't cite what it can't read.
Your facts are laid out so a model can parse them: real text in the page, clear headings, and schema that matches what's on screen — not claims trapped in images or PDFs.
Who you are, where you work and what you do is stated plainly and consistently, so a model can place you as the answer to a specific question in a specific place.
The claims on your site are specific and verifiable, the kind an assistant can repeat with confidence rather than vague marketing it has no reason to trust.
When a buyer arrives from an AI answer, the next step is obvious. Being named is wasted if the path to contact isn't clear.
Models, prompts and competitors keep moving. The work holds because it's re-run and reported, not set once and left.
One path, from your site to the moment a buyer is handed your name.
New site, or optimise yours — structured facts and area-specific answer pages.
The off-site signals AI reads — plus paid reach where it fits.
ChatGPT Ads
You start appearing when buyers ask the assistants directly.
Named in the answer, you're the one they contact.
A short explainer: when a customer asks ChatGPT or Gemini who to hire, one name comes back — and if it isn't yours, you were never in the running. Here's how the six GEO signals get your business named by AI.
Enter your website and we'll show you how AI currently reads and represents your business.
Real, dated results from our work — anonymised by sector. AI answers vary by user, region and date; these are what we recorded on the date shown. We never publish client names, and we never promise a specific mention.
"I was initially sceptical about investing part of my social media budget with Eko Media, but I'm very glad I did. Freddie was enthusiastic, professional, and took the time to really understand my business. From the start it felt like he'd been part of the team for years. We quickly saw improvements in our social media presence and lead generation. Highly recommend Eko Media if you're looking to grow your business and generate leads."
JJ"Freddie's insight and knowledge of a person's business is next level. He has the ability to do a deep dive and analyse a person's business from all levels. From there, the advice and ideas in getting a website built — integrated with AI models and making sure you get noticed and considered in a highly competitive market — next level. His patience, creative thinking and communication is superb. Highly recommended."
Karin BlaauwIf buyers research it before they buy, AI is already shaping the shortlist — whatever the industry.
Eko Media is run by Freddie Berning. Twenty years in sales — from the Mercedes-Benz showroom floor to building and running his own businesses across renovations, property and trades — taught him one thing the hard way: a marketing budget going out the door means nothing until it turns into actual calls and customers.
He's been the owner staring at the spend, wondering why it isn't converting. That's the frustration Eko exists to fix — hands-on, in plain language, with work you own.
"A good website and Google listing are the floor — you need them. But being in the conversation when buyers ask AI? That's the next frontier. That's what we build."Freddie Berning, Founder
A GEO agency makes a business readable, trustworthy and citable to AI assistants — ChatGPT, Google AI Mode and AI Overviews, Perplexity, Gemini and Copilot — so that when buyers ask those tools who to hire, the business is named in the answer. Where SEO competes for a position in a list of links, GEO competes for inclusion in a generated answer.
SEO competes for position in a ranked list of links; GEO competes for inclusion in an AI answer. AI assistants don't show ten results — they name one or two businesses and move on. A site can rank well on Google and still never be named by AI, because assistants select sources they can read, parse and trust. GEO builds on sound SEO foundations rather than replacing them.
Yes. Eko Media is an Auckland-based agency and we work with businesses across Auckland and the rest of New Zealand. The work is done remotely, so location is no barrier anywhere in NZ.
The major assistants buyers actually use: ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. The underlying work — clean structure, verifiable facts and crawler access — benefits all of them at once because they draw on overlapping signals.
No. No one controls how a model phrases its answer, and anyone promising a guaranteed number-one mention is bluffing. What we control is whether your business is readable, trustworthy and present in the sources AI draws from. That's where citations come from, and that's the part we build and maintain.
It varies, and we won't put a date on it. Making a site readable and structured is fast — often a couple of weeks. Being named by an assistant then depends on models re-crawling and on off-site signals building up, which is slower and never guaranteed. We report movement as we record it, engine by engine and dated, so you see it happen rather than take it on faith.
The AI Readiness Check is free. The AI-Citation Audit is a one-off fixed fee, quoted before we start. A GEO Playbook Build starts from NZ$2,500 as a one-off project. The GEO Retainer starts from NZ$1,999 per month, billed monthly, cancel anytime. Most clients start free and step up only once they've seen the gap.
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